Cocinero de Pure Cuisine preparando wok

Our story

The idea of Pure Cuisine started to come into life when a young chinese man decided to try his luck in Spain, and joined a restaurant in Barcelona where he worked for several years. That was the beginning of his adventure in the restaurant industry.

At first he was a waiter, but his curiosity led him to try other areas of the business, serving customers, learning how to cook, coming up with new recipes and leading teams.

Having learned everything he needed, in 2008 he founded his first restaurant in Barcelona. During the following years he began to develop an idea: to open a restaurant with fresh and healthy food prepared right on the spot, with the best recipes of the Chinese, Thai and Japanese cuisine, that can be eaten anywhere. This is how Pure Cuisine was born.

Where we want to go

Asian cuisine has become popular all over the world thanks to its exotic aromas and flavors; and Pure Cuisine also wants to contribute: its proposal ranges from the most popular dishes to the most traditional and maybe less known (but still delicious!), so that everyone who goes to one of its restaurants finds a dish that they love. So far, Pure Cuisine has opened 18 restaurants in Spain and 3 in France, both owned and franchises.

How we want to do it

For Pure Cuisine, the most important is to maintain the values for which this family was created:

Healthy gastronomy: We combine the ancient culture of Chinese cuisine with Western cooking methods and ingredients. In our dishes you will find vegetables, legumes, fish and meats, which makes them healthy and balanced.

Fresh ingredients: the true stars of our unique flavor are the always fresh ingredients that make up our dishes.

Show cooking: most of our dishes are prepared live, mixing the ingredients selected by our clients with the magic of the traditional Asian wok.

Fast casual: it implies speed in preparation, that is why our dishes can be prepared in less than 6 minutes and why its prices are accessible to all audiences.

Pure Cuisine
through the years

2012

Opening of the first restaurant in Barcelona: Diagonal Mar

2014

We open the second restaurant and the first kiosk in Barcelona.

2015

Pure Cuisine becomes a franchise

2016

We move to the current headquarters in Barcelona

2017

We grow in Madrid with five openings

2019

We start exploring international territories

2020

We arrive in Valencia and Bilbao, and open kitchens for delivery in Madrid and Barcelona

2021

Pure Cuisine arrives in France. Our desire to grow does not stop!